Akoreps Health — Digital Health Vertical

EIGHT
STAKEHOLDERS.
ONE DEAL.

Hospital software deals don't stall because of price. They stall because your rep talked to the Champion and forgot about the Skeptic Physician. Practice the whole committee — before the real room.

9
Committee Personas
6–18
Month Deal Cycles
10×
More Practice Reps
HEALTH SYSTEM
DEALS ARE
DIFFERENT.

Digital health SaaS carries a 6–18 month sales cycle, an 8–12 person evaluation committee, and compliance checkpoints that can kill a deal long after the Champion says yes. Generic sales training wasn't built for this.

8–12

Stakeholders in Every Deal

CMO, CMIO, CNO, CIO, CFO, Procurement, Legal, and a Skeptic Physician who wasn't on the original call — each one a potential veto.

6–18

Month Evaluation Cycles

Committee reviews, vendor assessments, pilot scopes, BAA negotiations — your rep needs to stay sharp through all of it, not just the opening call.

HIPAA

Compliance Kills Late-Stage Deals

The Legal review and IT security deep dive happen after months of relationship-building. Reps who haven't practiced those conversations lose deals they should win.

PRACTICE EVERY SEAT IN THE ROOM.

Akoreps Health generates AI personas for every stakeholder in a health system software evaluation — each with their own agenda, objections, and escalation behavior. Your reps practice the full committee, not just the friendly Champion.

⬛ Final Authority
CMO / Chief Medical Officer
Clinical outcomes, physician adoption, patient safety. Needs proof this won't create alert fatigue or disrupt workflows.
"Show me a peer-reviewed outcome, not a case study from a different patient population."
⬛ Final Authority
CFO / Chief Financial Officer
Total cost of ownership, ROI timeline, budget cycle fit. Will ask for spreadsheets before a demo.
"Your ROI model assumes 90% adoption. We've never hit 90% on anything. Show me the conservative case."
▲ Operational Gatekeeper
CMIO / Chief Medical Information Officer
EHR integration, clinical workflow fit, physician usability. The technical bridge between IT and clinical leadership.
"Does this talk to Epic natively or is this another middleware layer my team has to maintain?"
▲ Operational Gatekeeper
CIO / Chief Information Officer
Security posture, HIPAA compliance, vendor risk, infrastructure fit. Controls final IT sign-off.
"We need your SOC 2 Type II, your subprocessor list, and your breach notification SLA before this goes to committee."
▲ Operational Gatekeeper
CNO / Chief Nursing Officer
Frontline nursing workflow, documentation burden, change management capacity. Cares deeply about what this adds to nurses' plates.
"My nurses are already clicking through 47 screens per patient. What does this add?"
◆ Process Controller
Procurement
Vendor scoring, contract terms, preferred vendor lists, RFP compliance. May not understand clinical value but controls the process.
"You're not on our preferred vendor list. What's your W9 status and do you accept Net 90?"
◆ Process Controller
Legal / Compliance
BAA terms, data residency, liability caps, indemnification. Can pause a deal for 6 weeks over a single clause.
"Our standard BAA requires unlimited breach liability. Can your counsel review this by end of week?"
◆ The Wildcard
Skeptic Physician
A senior clinician who wasn't in early meetings, doesn't trust vendor promises, and has seen three "transformational" tools abandoned in two years.
"What happened to the last platform we bought for this? Why is this any different?"
★ Your Ally
Champion (VP/Director)
Wants this to succeed but has limited political capital. Needs tools and language to sell internally — not just reassurance from the vendor.
"Help me build the internal case. What should I say to the CFO in our 1:1 next Thursday?"
Every persona is customized to your product. Akoreps reads your website and extracts your value propositions, compliance certifications, integration claims, and positioning — then arms each persona with objections specific to what you're selling.
THE CONVERSATIONS THAT MAKE OR BREAK HEALTH DEALS.
High Frequency

Discovery with Champion

First real meeting after cold outreach. Champion is warm but guarded — they need to understand if this will create more work before they sponsor it internally.

Champion
Goal: Qualify the committee structure, identify the real budget owner, get a next step with a second stakeholder.
Late Stage

IT Security Deep Dive

CIO-led session after pilot approval. Security team is running a vendor risk assessment. Your rep wasn't expecting a 45-minute technical interrogation.

CIO
IT Security
Goal: Navigate HIPAA, SOC 2, and data residency questions without losing credibility on what you don't know off the top of your head.
Budget Stage

CFO Budget Freeze

Champion says the deal is approved in principle but the CFO put a hold on new vendor spend for the quarter. Do you wait, or do you find a way through?

CFO
Champion
Goal: Reframe the ROI for a compressed timeline, explore phased scope, or secure a committed restart date.
Legal / Compliance

BAA Negotiation

Legal is holding up final signature over liability caps and data breach notification windows. Two clauses, six weeks of back-and-forth. Your Champion is losing patience.

Legal
Procurement
Champion
Goal: Keep the Champion engaged, give Legal what they need without escalating to your CEO, and protect the close date.
SCORED FOR HOW
HEALTH DEALS ACTUALLY WORK.

Generic sales scores don't capture what matters in a health system deal. Akoreps Health adds four metrics built for complex, multi-stakeholder clinical sales.

🏥

Committee Coverage

Did your rep identify and engage all 8+ stakeholders — or just the ones who said yes? See which seats were left unpracticed before the real deal.

🔒

Compliance Fluency

How confidently did the rep handle HIPAA, BAA, SOC 2, and data residency questions? Scored against a clinical compliance rubric, not a generic checklist.

👩‍⚕️

Clinical Credibility

Did the rep sound like they understand clinical workflows, or did they sound like they Googled "healthcare terminology" the night before?

🤝

Champion Enablement

Did the rep give the Champion the language and tools to sell internally? Or did they leave them with nothing but a deck link?

BUILT FOR DIGITAL HEALTH SAAS TEAMS.

THIS IS FOR YOU IF

  • You sell software into hospitals, IDNs, ACOs, or integrated health systems
  • Your ACV is $50K–$500K and your cycle is 6+ months
  • You have 5–30 AEs and every deal matters
  • Your reps hear "let's loop in Legal" or "we need to run this by the CMO" — and lose momentum every time
  • You're Series A through C and building a repeatable sales motion for the first time
  • You sell clinical decision support, care coordination, revenue cycle, patient engagement, or population health software

NOT THE RIGHT FIT

  • Pharma or medical device companies (different buyer, different motion)
  • Consumer health or DTC wellness apps
  • Teams with 200+ AEs and a formal L&D function already in place
  • Payer-side software with a fully different committee structure
READY IN UNDER FIVE MINUTES.

No implementation project. No briefing documents. No waiting for an onboarding call. Your team is practicing the committee before your next sales meeting.

01

Point Us at Your Website

Akoreps reads your product pages and automatically extracts your value propositions, integration claims, compliance certifications, and positioning. No manual data entry.

02

Confirm Your Buyer Roles

We pre-populate the 9-persona health system committee based on your product type. Adjust which stakeholders matter most for your specific deal motion — takes 2 minutes.

03

Practice the Committee

Your reps run sessions against individual personas or multi-stakeholder scenarios. Managers review coaching themes and objection patterns across the team. No prep required from reps.

Akoreps is AI-powered, not a rigid script library. Every session adapts to how your rep responds — so practice stays realistic even after repeated runs.

STOP LOSING
LATE-STAGE
HEALTH DEALS.

Join digital health sales teams getting early access. We'll reach out personally — no sales pitch, no drip sequence.

No spam. We reach out directly.

✓

You're on the list.

We'll be in touch. Keep winning deals.

Get Early Access